01/09/2020 Press release
TOTAL Schmierstoffe presents its new can design
Berlin, September 1, 2020 – New colors, new labels and a more ergonomic design. TOTAL Schmierstoffe has unveiled new cans for its entire 1 to 5 liter range of TOTAL and ELF lubricants. In addition to the new functional design, TOTAL Schmierstoffe contributes to the Group’s ambition to become the major in responsible energy: thanks to a reduction in weight, the new cans will prevent the emission of approximately 9,500 tons of CO2 equivalent* each year owing to raw materials savings.
A can at the forefront of innovation
With the new design on TOTAL cans, customers can easily identify the product they need at a glance, thanks to the color coding: Bronze for entry range products, Silver for mid-tier and Platinum for top-tier lubricants.
The essential product information curves around the brand name, similar to a car dashboard, displaying the viscosity, manufacturer approvals and a QR code that can be used to confirm the product’s authenticity in a flash. It is a label unlike any other and an important advance in relaying information about the lubricants.
Better ergonomics for an enhanced usability
Through a more ergonomic handle and cap with an integrated filling aid both the wearability and applicability are enhanced for the customer thanks to the functional design.
"With the new design, we are responding to the wishes of our customers for more clarity and maximum user-friendliness. Furthermore, as a manufacturer, we are striving to make our products as resource-saving as possible," explains Marius Vermeulen, Sales Director Lubricants at TOTAL Deutschland. "TOTAL and ELF lubricants stand for the highest quality standards – this is now even more visible for our customers thanks to the new design".
*calculated on the basis of volumes and ADEME CO2 conversion factor.
About TOTAL Deutschland GmbH
With around 1,200 stations, TOTAL operates the third largest service station network in the country and offers a wide range of energy and mobility products, including heating oil, liquid gas, lubricants, fuels for aviation and shipping, bitumen and special products for industry. The Group also operates TOTAL Raffinerie Mitteldeutschland in Leuna, one of the most modern refineries in Europe. The sale of natural gas and solar solutions is just as much a part of the Group's activities in Germany as the chemicals division with petrochemical products and special applications for the automotive and aviation industries. TOTAL secures more than 4,000 jobs in Germany and is continuously working on solutions for the energy supply of the future, for example by setting up hydrogen filling stations.
About the Marketing & Services division of Total
The Marketing & Services division of Total develops and markets products primarily derived from crude oil, along with all of the associated services. Its 31,000 employees are present in 109 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing & Services serves more than 8 million customers in its network of over 14,000 service stations in 62 countries. As the world’s fourth largest marketer of lubricants and the leading distributor of petroleum products in Africa, Total Marketing & Services operates 50 production sites worldwide where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.
Total is a broad energy Group, which produces and markets fuels, natural gas and low-carbon electricity. Our 100,000 employees are committed to better energy that is safer, more affordable, cleaner and accessible to as many people as possible. Active in more than 130 countries, our ambition is to become the responsible energy major.
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Media Relations TOTAL Deutschland
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