06/03/2014 - Press release
Total making a presentation to potential partners at the Uniti trade fair for the fuel-retailing sector
In line with this growth strategy, TOTAL unveiled the colours for its new T-Air service-station concept on a modern exhibition stand at the fair in Stuttgart. Medium-sized businesses, who may be potential future partners, were able to find out all about the current offers linked to TOTAL fuel cards, which are accepted by more than 4,400 outlets across Germany, TOTAL's modern service-station bakery concept, Café Bonjour, and our new brand partnership with Lavazza coffee.
On the afternoon of the second day of the exhibition, Wednesday, 4 June 2014, the CEO of TOTAL Deutschland, Hans-Christian Gützkow, spoke at the Future Forum on “Crowd-sourcing – for the service stations of the future.” The themes of this UNITI conference were chiefly forward-looking and encompassed the fields of mobility, fuels, technology, design, consumer trends and food and shop concepts.
Gützkow said, “Today, we are already working on innovations for the service stations of tomorrow. We have used the online platform Jovoto to invite creative people to take part in the evolution of the TOTAL design. The aim is not just to enhance the look and feel of our service stations, but also to develop ideas for new products and services, as well as developing innovative concepts for our service-station shops!”
Sebastian Vettel, brand ambassador
Knowledgeable representatives were available on the stand to answer questions from interested service-station operators about all aspects of TOTAL. In addition, the current TV advertisement featuring Sebastian Vettel was on show, which will be aired in time for the Formula 1 race in Europe. TOTAL is backing the four-times world champion from Heppenheim again in the 2014 season, and staff in TOTAL service stations are being given the current Infiniti Red Bull Racing team's clothing collection to wear.
The TOTAL exhibition stand featured a Formula 1 racing car and an original hydrogen fuel pump. For over ten years, TOTAL has been committed to zero-emission hydrogen mobility, and currently operates five hydrogen fuel service stations spread across Germany.
TOTAL recently opened a multi-energy service station in Berlin, where it produces and stores its own hydrogen on-site. The electricity, heating and gas market already uses energy from a combination of renewable sources. Now, hydrogen produced from wind power and solar energy means that this cross-system integration of renewable energy resources can also be applied in the transport sector.
Burkhard Reuss, TOTAL Deutschland GmbH
Phone: 030 - 20 27 62 31
Fax: 030 - 20 27 62 15
Manuel Fuchs, TOTAL Deutschland GmbH
Phone: 030 – 20 27 62 23
Fax: 030 – 20 27 62 15