06/06/2014 - Press release
Football fever in Duckburg
Spend at least 20 euros on fuel or a car-wash at participating TOTAL service stations, and receive a free scratchcard! Instant-win prizes include Disney magnets featuring Duckburg characters playing football, various Disney DVDs and vouchers for 20 percent off a TOTAL Lotus car-wash.
Carsten Nolof, Head of Service Station Marketing / Shop, Food, Services at TOTAL Deutschland says, “If you fill your tank more, or wash your car more, you will of course get more scratchcards! Every €20 spent on fuel or car-washes increases your chance of winning. Instant-win prizes can be claimed on the spot at the service station!”
There is a big online competition running alongside the scratchcard promotion. The main prize is a trip for the whole family to the local recording of a Disney Channel production.* Play along online at www.totaltankstelle.de. Another major online prize is a personalised Duckburg portrait by official Disney cartoonist Ulrich Schröder. Additional prizes include Nintendo 3DS game consoles, footballs, fan-packs from Disneystore.de, comics, TOTAL fuel vouchers and sets of the football-themed magnets featuring the full eleven from Duckburg. The competition, featuring fun interactive online games, runs until the end of July 2014.
TOTAL's cooperation with Disney continues with "Football Fever in Duckburg". TOTAL's joint Christmas campaign for "The Ice Queen" accompanied the most successful Disney film of all time. The new project was particularly challenging as the football figures had to be developed in a relatively short time frame.
*(Two adults and two children, outbound and return journey covered in the form of up to €200 of fuel vouchers, plus a night in a 3-star hotel. No further reimbursement for meals or other expenses. Redeemable until June 2015, depending on the filming schedule).